When, exactly, did glasses start becoming a fashion item? Amid an ongoing cycle of the advertisement, mass-production and consumption of trends, glasses remained ever-present. The influence of a market founded on "scrapping-and-building" has caused instant-model manufacturing conducted by simply putting cheap materials into premade molds to become the norm. Back in the old days, though, things were different. In America, glasses were often inherited as a reminder of their original owner. Those glasses continued to be loved across generations, growing into an increasingly revered presence over time.
Glasses painstakingly created pair by pair by master craftsmen exuded universality that went neither in nor out of style. BJ CLASSIC wears its adoration for this classic American look on its sleeve, inheriting and respecting it with zero pretenses. Together with world-class glasses craftsmen from Fukui, we replicate that timeless look using the finest techniques. Craftsmen never compromise their style to accommodate the prevailing times. That pride is embodied by BJ CLASSIC. As we shun trends that just come and go, we will keep creating glasses that will be considered vintage a 100 years from now.
Who said: “How deeper the darkness, how lighter the brightness.” As Japan is called “Land of the Rising Sun” from ancient times, the rising sun every morning gives us hope and strength for this new day.
Another new sunrise for our BJ CLASSIC, too. The celluloid frame, made by our best craftsmen, has a K10 Solid gold decoration, imagining the rising sun, on it. The land of the rising sun“Zipang”will never betray anyone in the world.
“American Optical” (AO) is the oldest existing manufacturer of eyewear in the world. Their designs have become cross-generational standards largely through being effectively featured in films such as “Easy Rider,” “Top Gun” and “Deuces Wild,”
and continue to charm the world today as a fashion item.As a general agency of AO, Bros Japan Co., Ltd. offers classic eyewear to the world, starting with the resurrected versions of classic AO frames that it manufactures.