With CELLULOID, BJ made it a strict point to utilize celluloid material in order to create genuine frames and mark a return to the roots of eyeglasses crafting.
In the 1950s, this eyeglasses model developed by AO took off around the world in an instant. The SIRMONT series by BJ faithfully resurrects this model not only in form, but also in everything from approach to design details.
This combination model, which has plastic temples fitted on a metal front, is offered with multiple rim iterations rich in classic taste, from "cloisonné enamel wrapping" and "metal embedding" to "plastic wrapping".
As a metal, titanium is said to be the most suitable for eyewear given modern-day technology. By incorporating titanium in all of its components, PREMIUM successfully eliminates a number of issues.
Over a period of 1,500 years, the traditional techniques and soul behind classic Echizen Urushi lacquerware have continued to be refined.